GW Moniker site logo

Guidelines

 

 

Cover of Guidelines

 

GW Moniker Logos

 

Revolutionaries

Revolutionaries Primary

 

 

Revolutionaries

Revolutionaries with stars

 

Revolutionaries

Revolutionaries

 

 

 

GW Revs

GW REVS Shield

 

GW Revs

GW REVS stacked

 

GW Revs

GW REVS horizontal

 

GW logo

GW Athletics Primary

 

george logo

George Mascot

 

 

Video does not contain dialogue. Access the GW Revolutionaries Visual Identity descriptive transcript.

 

 

Color Palette

 

Blue

 

PMS 282
CMYK 100/68/0/54
RGB 1/28/60
HEX 002D62
MADEIRA 1242
POLY-NEON 1742

Buff

 

PMS 7502
CMYK 0/8/35/12
RGB 232/211/161
HEX E4CF9F
MADEIRA 1270
POLY-NEON 1670

White

 

 

 

 

 

Fonts

 

Avenir Next LT Pro and Condensed
All Weights

Alphabet and number examples for every weight of the Avenir Next LT Pro and Condensed typeface
 

 

 

United Sans Regular and Condensed
All Weights

 

An example of numbers 0-9 at all weights of United Sans Regular and Condensed and examples of what this typeface looks like when printed as jersey numbers

 

 

 

Global United Pattern

 

 

Step 1

15 national flags displayed under the heading "step 1"
 

Step 2

15 geometric patterns that mimic the style of the flags displayed in the step 1 graphic

 

 

Step 3

15 geometric patterns that match the patterns in step 2, but this graphic is black and white
 

Step 4

Step 4 shows two people taking a photo of themselves in GW clothes with the Revolutionaries visual identity examples in the background
pattern of GW Revolutionaries graphic elements: black stars, buff and blue lines in alternating directions

 

 

Brand Application

 

Promotions

 

Examples of Branding

 

 

 

Team Apparel

 

Examples of apparel

 

 

 

Revolutionaries Branded Merchandise

 

A man wears a GW Revolutionaries sweatshirt
a GW Revs backpack, hat, onesie, and crop top

 

 

Cover of the moniker guidelines booklet
 

 

GW athletics logo
Three stars over a buff gradient with the GW Moniker pattern along the bottom