Guidelines | GW Moniker | The George Washington University

View the full GW Athletics Moniker identity guidelines (PDF)

Cover of Guidelines

GW Moniker Logos

Revolutionaries

Revolutionaries Primary

Revolutionaries

Revolutionaries with stars

Revolutionaries

Revolutionaries

GW REVS Shield

GW REVS stacked

GW REVS horizontal

GW Athletics Primary

George Mascot

Video does not contain dialogue. Access the GW Revolutionaries Visual Identity descriptive transcript.

Color Palette

PMS 282
CMYK 100/68/0/54
RGB 1/28/60
HEX 002D62
MADEIRA 1242
POLY-NEON 1742

PMS 7502
CMYK 0/8/35/12
RGB 232/211/161
HEX E4CF9F
MADEIRA 1270
POLY-NEON 1670

Fonts

Avenir Next LT Pro and Condensed
All Weights

Alphabet and number examples for every weight of the Avenir Next LT Pro and Condensed typeface

United Sans Regular and Condensed
All Weights

An example of numbers 0-9 at all weights of United Sans Regular and Condensed and examples of what this typeface looks like when printed as jersey numbers

Global United Pattern

Step 1

15 national flags displayed under the heading "step 1"

Step 2

15 geometric patterns that mimic the style of the flags displayed in the step 1 graphic

Step 3

15 geometric patterns that match the patterns in step 2, but this graphic is black and white

Step 4

Step 4 shows two people taking a photo of themselves in GW clothes with the Revolutionaries visual identity examples in the background

pattern of GW Revolutionaries graphic elements: black stars, buff and blue lines in alternating directions

Brand Application

Promotions

Examples of Branding

Team Apparel

Examples of apparel

Revolutionaries Branded Merchandise

Examples of Merchandise

View the full GW Athletics Moniker identity guidelines (PDF)

Cover of the moniker guidelines booklet

Three stars over a buff gradient with the GW Moniker pattern along the bottom